Uncle Wiener's
Marketing Console
Tools, Equipment, Trailers & Outdoor Deals — the numbers behind them
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SAMPLE DATA — every number on screen is a placeholder. The pipelines are built and waiting for access tokens; real data replaces this automatically on the first collector run.

The 30-second read

Spend, clicks, orders and revenue at a glance — then the detail lives in each section.

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Daily spend & link clicks

last 30 days

Online revenue vs the weekly target

Target: $20,000/week (set Jul 2026).

The briefing

AI-written · numbers from the data only
Nightly machine notes + the weekly analyst briefing. Commentary, not gospel — the charts stay the source of truth.

Meta Ads

Every level rolls up from ad × day rows — pick a range, the math happens here in the browser.

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Performance by campaign

Campaign → ad set → ad. Halo ROAS = all revenue from the ad's clicks ÷ spend. Direct ROAS (advertised-SKU only) activates at v2 with the Shopify join.

Revenue

Online store revenue by week against the $20,000 target. In-store joins when a POS export exists.

Weekly online revenue

Shopify · refunds excluded

Week table

Online sessions & revenue by channel

GA4 · last 28 days
Where online activity and tracked online revenue come from. In-store impact is not in these numbers.

Competitor Watch

What they're running right now — snapshotted daily, archived forever. The Ad Library forgets; we don't.

The ad wall

active ads

Site Health

Microsoft Clarity friction metrics — rage clicks, dead clicks, quick-backs, JS errors. Heatmaps live in Clarity itself.

Sessions by country

3-day window

Browsers

Devices & sources

Worst offenders — pages losing visitors

act on these
Pages ranked by friction. Quick-backs = arrived and bounced straight out (ad promise ↔ page mismatch). Dead clicks = clicked something that did nothing. Heatmaps & recordings live in Clarity — link out per page.

Executive

The monthly board read: MER, blended CAC, the three-bucket ROI story. YoY first. No platform ROAS here, by design.

Activates at v2

needs total-revenue feed
The Executive section switches on when the revenue pipe lands (Shopify token → weekly totals → MER). Spec is locked: TL;DR narrative box · money scorecard (revenue, spend, MER, blended CAC — each vs YoY) · ROPO health check (online vs in-store split) · three-bucket waterfall (UTM-matched floor, unattributed halo, in-store lift) · platform plug-and-play table — every new ads platform gets its row in the same change that integrates it. Delivery: live page, print-PDF one-pager, email share.

System

Pipeline states, data coverage, and what unlocks next. If something is red here, the runbook has the fix.

Collectors

Data coverage